The developed master logo is a logo text which uses a font similar to a diner in the 80’s. The lines from the K and N are extended to form a negative space of a box as well as to show motion. The K also forms a check mark.
Proposed character design for Krebs Diner. Though associating Krebs with a persona, it can help visualize to the market the brand as well as to make the approach much friendlier.
Food served will range from fried chicken, pork belly, silog meals, side dishes and even bulgogi. With only ₱150 as the ost expensive pricepoint and ₱85 as the cheapest.
The visual identity of Krebs Diner will be simple & straightforward. Using red, black and grey tons. The brand will be a combination of retro mood with a modern touch. The brand will also use metal textures as accents to its brand collateral.